The RingReady reseller getting-started guide

Guide 2026-05-21 8 min read

This is the no-fluff, do-this-then-that guide to going from "I just signed up" to "my first customer is paying me every month." It covers the part nobody else explains — not just how the product works, but who to sell to, how to actually land them, and how to get paid. That's the stuff that decides whether you make money or stall out. Read it once, keep the link handy.

1. Try the product yourself first

If you take one thing from this guide, take this: before you sell RingReady to anyone, run an AI receptionist for your own business — your main line, a demo number, even a side project. Pitching software you've never used yourself reads instantly to a prospect and kills trust. And when your customer's first call comes in and they get an email summary, you'll have already seen exactly what they'll experience.

The receptionist plan is $39/month, no setup fees, cancel anytime. Spending $39 to learn the product cold before you charge a customer is the highest-ROI thing you can do as a reseller. (Already subscribed as a reseller? You can still spin one up for your own use — your brand settings will apply, so it doubles as a live preview of what customers see.)

2. Who to sell to — start with who you already know

The single biggest mistake new resellers make is cold-pitching strangers on day one. Don't. Your first two or three customers should come from people who already trust you. It's faster, the "sale" is really just "want to try something I built," and one happy customer in your network turns into referrals.

Those 20 are your warm list. You'll start there before you ever cold-call anyone. The best-fit businesses share one trait: a steady drip of inbound calls during the day, plus the occasional after-hours call they'd hate to miss — a "front desk" call profile a single human receptionist could handle if they were sitting there. The strongest verticals:

  • Hair salons, barbershops, nail salons, med spas
  • Dental and medical offices
  • Plumbing, HVAC, roofing, electrical, garage-door and other home-services trades
  • Attorneys, accountants, and other professional-services firms
  • Real-estate offices and individual agents
  • Independent restaurants and cafes

Who RingReady isn't built for

RingReady is a receptionist, not a contact center. If a prospect says "we handle 500 calls a day," "we run outbound dialing campaigns," or "we need call queues and skill-based routing," that's your signal to pass. Be honest with them — you'd rather keep your reputation than make a sale that ends in a churned, unhappy customer. Not sure? Email support@ring-ready.com and we'll give you a straight answer before you commit.

3. How to land them — the demo is the pitch

Here's the mistake almost everyone makes: they try to explain AI. Don't explain it — let them hear it. The single most effective thing you can do is set up a receptionist configured as their business and get them to call it. When a business owner hears their own phone answered perfectly, the sale basically closes itself. A live demo converts several times better than any pitch or slide.

The play, step by step:

  1. Pick one business from your list.
  2. Build them a receptionist — their business name, hours, services, a booking handoff. About 15 minutes in the setup wizard. White-label it as your brand.
  3. Call it yourself first and make sure it answers well.
  4. Reach out: "I set up an AI receptionist for [their business] as a demo — call [number], especially tonight after you close, and tell me what you think. It answers every call and books jobs 24/7."
  5. They call it and hear it answer their own business perfectly — ideally after hours, when they feel the call they'd normally have missed.
  6. That's your close: "Want me to point your real number at it? It's $[X]/month, live today."

Scripts to start the conversation (the goal of every first touch is just to get them to try the demo — never to close on the spot):

Where to find them beyond your network: local Facebook groups and Nextdoor (reply when someone vents about missing calls or asks for a recommendation), your chamber of commerce or a BNI chapter (a room full of exactly these owners), walk-ins, and referrals — after every happy customer, ask "who else do you know who's drowning in calls?"

Reality check: cold outreach is a volume game — expect somewhere around 50–150 calls or messages to book your first couple of demos. The demo does the selling. Your only job on the first touch is to get them to dial that number.

4. What to charge

Your cost is simple: $39/month per receptionist (the Professional tier; more if you put a customer on Growth or Scale) plus the $99/month reseller platform fee. That's everything. No usage fees, no overages.

What you charge your customer is entirely up to you. $150–300/month is the sweet spot; the market for AI receptionists runs roughly $150–500/month, and human or hybrid answering services run $250–1,200+. So you have plenty of room.

The math, one customer: you pay $39, charge $200, keep about $160/month — per customer. Ten customers at that spread is roughly $1,600/month in margin, minus your one $99 platform fee.

5. How to collect the money — the easy way

Here's the thing that scares everyone off: "Do I need Stripe? PayPal? Is this complicated?" No. It's about 10 minutes, no code, no developer. Here's the simplest path that exists.

Use a Stripe Payment Link. You make a "$200/month" link once, send it to your customer, and Stripe charges their card automatically every month — you never chase an invoice.

Set it up in 10 minutes:

  1. Go to stripe.com and sign up (free).
  2. Add your basic business info and your bank account (so Stripe knows where to deposit your money — a personal checking account is fine to start).
  3. In the sidebar: Product catalog → Add product. Name it "AI Receptionist — Monthly," set the price (e.g. 200.00), choose Recurring → Monthly, and save.
  4. Sidebar: Payment Links → New → pick that product → Create link → copy it.
  5. Text or email the link to your customer. They enter their card; that subscribes them.
  6. Done. Stripe auto-charges them on the same day every month. Watch it under Billing → Subscriptions.

The honest gotchas, so nothing surprises you:

  • Processing fee: about 2.9% + 30¢ per charge. On $200 you keep ~$194. Price with that in mind.
  • First payout is slow: your very first Stripe deposit takes 7–14 days while they verify you; after that it's ~2 business days. Normal — don't panic.
  • You need a bank account to receive funds. Open a separate business account soon (cleaner taxes, looks more legit).

Important: this is your billing, completely separate from RingReady's. RingReady charges you ($99 platform + $39 per receptionist). You charge your customer whatever you set. We never see or touch your customer's card. Two separate things — don't let them tangle in your head.

6. Set your brand (once)

Your reseller settings page is where you tell RingReady how your brand appears in every customer-facing message. Set it up once and it applies to every receptionist you create after that:

  • Brand name — replaces "RingReady" in every customer-facing email and SMS.
  • Support email and phone — what your customer's recipients see, and what they reach on SMS replies.
  • "From" name — the sender name on every email.
  • Brand website — replaces RingReady's domain in customer-facing copy.
  • Logo — appears at the top of every email (a square-ish PNG, 200×200 or larger).
  • Brand colors — applied to email headings and call-to-action buttons.

You can preview exactly what your customer's email and SMS will look like, side by side, before you create a single agent.

7. Onboard your customer

If you ran a demo (section 3), you've basically already done this — you just point the real number at the agent you built. Start to finish:

  1. Have your kickoff call. Understand their business, what they want the phone to do, and what their "missed call" pain looks like. Five questions, ten minutes.
  2. Create their receptionist. Walk the setup wizard with what they told you — business info, the goal, the greeting, the FAQ. (By your third client this takes under 5 minutes.)
  3. Flip the white-label toggle. On the "Review & tweak" step, find the Reseller branding card and turn on White-label customer-facing communications. Every email and SMS now carries your brand.
  4. Buy them a number in their area code, or forward their existing line to it.
  5. Send your payment link (section 5). You're billing $200; RingReady bills you $39. Live.

The whole thing — kickoff call to live phone — takes about an hour the first time, closer to 20 minutes once you've done a couple.

8. Support, billing, and getting unstuck

  • Your billing and RingReady's are separate. We bill you for the platform and each receptionist; you bill your customers however you want. We never see your customer's payment info.
  • Cancellation is immediate. Cancel your reseller subscription and white-label ends right away (communications revert to RingReady branding). No prorated refund for the current period. Individual receptionists keep running — they're billed separately.
  • Your brand settings are kept. Cancel and re-subscribe later and your logo, colors, contacts, and brand name are all still there.
  • Stuck? support@ring-ready.com for product help; hello@ring-ready.com for pricing, custom arrangements, or escalations.

Ready? Head to reseller onboarding — set your brand, accept the agreement, and you're live in under five minutes. No application, no approval, no waiting.